Oreo WONDER VAULT
Oreo flavors and innovations have such a strong following that each release is heavily anticipated. The only issue was the lack of a cohesive story, an ongoing narrative people could easily follow along with.
Introducing “Oreo Wonder Vault” a magical mythical place that unfolds the origins of each flavor release. We launched via a series of films, and pop up experiences inspired by the unique origins of each flavor getting behind the excitement as they rolled off the assembly line. Our 60 sec anthemic film featured in cinemas as well as social, and a 360 social video showed Youtube’s latest interactivity.