LG Life’s Good Billboard


LG Global wanted to make a splash at Times Square by celebrating it’s brand line ‘Life’s Good.’ The answer - spread cheer by disrupting New Yorkers and global visitors with a living breathing character named ‘GIL’. (Life is Good in reverse).


Working closely with our digital partners at North Kingdom a lighting speed high resolution 3D program was developed, linking human choreographed movements with an animated character enabling it to respond in real time. Drawing from RSS news feeds, the weather, tweets, even messages from the crowd below, GIL came alive to give everyone’s day an unexpectedly happy twist.