KahlÚA Pocket Karoler
For the 2015 holiday season Kahlúa wanted to cut through over social media with an engaging idea. Bring on the ‘Kahlúa Pocket Karoler’ app - the long awaited update to old school carolers that go door-to-door around your neighborhood.
The integrated campaign tied back to a launch film and a series of social films all aimed at getting folks into the spirit and downloading the app. Sing along in unison with you and your friends by shaking your phone in time as you follow the lead singing character. Choose from a variety of singing voices e.g. the drunk uncle, or the annoying sister.