THread Lightly x Deloitte
We needed to find a way to promote Deloitte's new Sustainability Practice; this team offer expert consultancy in helping make any client's business become more sustainable.
“A NEW GLOBAL SUSTAINABLE FASHION INITIATIVE”
Thread Lightly is Deloitte's sustainable fashion initiative, finding new ways to make fashion more transparent, more ethically sourced and with less of an environmental impact.
We showcased this work featuring 8 of Australia’s up-and-coming sustainable designers, at Australia's premiere fashion event; the Melbourne Fashion Festival with a sustainable runway show, inviting Deloitte's leading clients to come and see the work of Deloitte's Sustainability Practice in action.
Thread Lightly was a remarkable success. In addition to the business networking opportunity, over 300 members of the public paid between $80 and $150 to spend over an hour watching a commercial for Deloitte.
Concept & Film: Deloitte x Deloitte Digital
Motion Design: Deloitte Digital
Experiential: Deloitte Design Team
Event Credits: MFF Team x Deloitte