NETFLIX FYSEE
IMMERSIVE EXHIBITION
This first of a kind pop-up exhibition in Beverly Hills was for Netflix during The Emmys voting season. The multi-purpose event space featured: show specific activations, interactive photo moments, as well as Q&A panels over a 5 week program. Generating a huge amount of buzz online, it helped Netflix gain 91 Emmy nominations for 2017, a big jump up from the 54 they received in 2016. Noted by New York Times as the new benchmark campaign in the lead up to The Emmy Awards.
(Case Study below)
Online press / New York Times • Vanity Fair • Ent Weekly • Daily Mail UK • CNN Ent • Refinery 29 • US Weekly • Cosmopolitan
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Stranger Things
Pose in front of the elevated Hawkins Van
Entice the demogorgon
Luke Cage by Marvel Comic
The bubble wall
The Get Down
Boom box chandelier
The Narcos money wall
Netflix Comedy Specials
Chatter teeth wall
The Crown
Black Mirror
Interactive cracking mirror
Unbreakable Kimmy Schmidt
House of Cards
Discussion panels on the main stage
Opening Party
Exit signage
