CADILLAC
Come Together
Directed by Michael Haussman, HSI Films London
CADILLAC
SRX Experience
To show off the new 2010 Cadillac SRX Crossover during it's launch we created a microsite that mimicked the way people experience a captivating car for the first time. With the use of a 3D rendered model the viewer could rotate to view different angles then dive deeper into features expressed as films and stills. The films also lived separately as banners drawing more people to the site.