OREO WONDER VAULT
THE FLAVOR PLATFORM
The launch of every new Oreo flavor or innovation is always heavily anticipated. However, in the past they had all been delivered in a random unrelated way. The task - give Oreo product releases an ongoing narrative, something the audience could follow along with. The content platform of "The Flavor Vault" was developed and this is the first film of the series inspired by unique origins. The 60 second web spot also ran in cinemas, and the 360 video added to the wonder over social media.
Animation by Gentleman Scholar
A 360° Youtube experience was also developed for social media.