NETFLIX FYSEE 2019
The ‘For Your Consideration’ is a period that takes place every year in the lead up to the Emmys. An opportunity for every brand to woo shortlist votes from Television Academy members. Now with increased competition from rivals, such as Amazon and now Apple, it’s become imperative for Netflix to up their game each year.
Bring on “Netflix FYSee” a pop up immersive event that plays hosts to fans, academy voters, industry peers and press alike. For 6 weeks we took over two giant sound stages at a Hollywood backlot studio where guests are invited to; interact with activations, watch show screenings, hear latest news and updates on their favorite shows, participate in Q&A led discussions with actors and showrunners, all the while providing them with post-worthy moments.
Representing 36 original titles on the floor, plus several branded expressions, this space serves as the perfect format for Netflix to engage with audiences in a more meaningful way.
CASE STUDY FILM
Now in its 3rd year, FYSee represents the largest experiential effort on the Netflix calendar year, and has been attributed to Netflix’s resounding success at the Emmys for the last 2 years and counting.