Oreo WONDER VAULT
Oreo flavors and innovations have such a strong following that each release is heavily anticipated. The only issue was they needed a cohesive story, an ongoing narrative, so people could easily follow along. Introducing “Oreo Wonder Vault” a magical place showing the origins of each flavor release. We launched via a series of films, and pop up experiences inspired by the unique origins of each flavor getting behind the excitement as they rolled off the assembly line. Our 60 sec anthemic film featured in cinemas as well as social, and a 360 social video showed Youtube’s latest interactivity.